Success Journey XXIV: You Don’t Need Plurality, It’s A Myth.

5 min readJul 8, 2023

In business, once you decide who you aren’t going to serve, you are free of tyranny. So also in creating..if you try to appeal to everyone you may end up with no one. The plurality mindset is a myth..those who your product/service resonates with are all you need to succeed. ~ Cmoni

I love Seth Godin because of his consistency which is built on repetition. In the Akimbo podcast, he repeatedly exhorts us to aim for the SMALLEST VIABLE SIZE and watch the multiplier effect from those we impact. Just do your best to create value and share it generously. If you rinse and repeat this process it is a guarantee that the ratchet as he calls will take over.

He exemplified it thus; “Starbucks doesn’t serve coffee to the majority of the people in the United States. The New York City Crochet Guild appeals to just a small percentage of the people who encounter it. That’s okay. You don’t need a plurality or even a majority. In fact, in nearly every case, trying to lead everyone results in leading no one in particular.”

For instance, you are reading this because my caption attracted you or you’ve read my previous essays. Either way, you want to get something at the end. If a line, paragraph or entire message resonates with you the likelihood of reading my next post will be high. Otherwise, you will scroll away next time.

This is equally so in business. Products and services that offer value are purchased and repurchased over and over again. There will come a time when your customers/audience will start recommending you to others. They invariably become your advertisers for FREE!

When I started the cmonionline writing contest, I only wanted to revive a waning literary culture. And since I planned to fund it as a way of giving back to the society that groomed me, I didn’t want to spend on publicity because I had no plans to profit from it. The initiative received tremendous support from friends and soon enough ideas and suggestions flooded in.

Many recommended increased online publicity. A friend advised me to up the ante and take it to the broadcast media. Others asked me to seek corporate and government funding. Conflicting thoughts on strategy threatened to overwhelm me and I began to imagine that we could be…




I write about socio-political issues and whatever I find interesting .